Meet the Founder

Hey, I’m Lucas — the person behind every design, photo, and idea you see at de Jong Hoodies.

I started this brand at 14 with nothing but a vision: create clothing that feels intentional, clean, minimal, and different from everything else out there. I design every piece myself, experiment with layouts, test samples, and refine until it feels right.

de Jong Hoodies isn’t mass-produced. It’s personal.

<--- (photo of me at Motocross)

Why I Built This Brand

To prove that age doesn’t limit ambition. To create something original in a world full of copies. To build a brand that grows with me — and with you.